I recently launched a new product using InfusionSoft, the web based CRM software I use. Now, to be completely honest it wasn’t a brand new product. So here’s the story…
It was actually a product that had been around for about five years. However, about 4 months ago I began communicating with the owner about buying a portion of his business. He had a great product but was a horrible internet marketer. So what is it? It’s an online vending management software that helps vendors manage their vending route. It worked perfectly in my synergistic environment and he agreed to sell me 30%. Of course, I wanted at least 50% so I could make decisions and we agreed that based on some specific income goals I could earn my additional 20%. So, what did I do? I did a Product Launch with using web based CRM software. I knew this would be my one shot to hit my income goals fast and gain my additional 20%.
Product launches are essentially a sequence of events that lead up to a big event or the launch of your product. By using a CRM you are able to automate the entire process (or most of it) so you can sit back and watch the money roll in. That’s the goal anyway. Now, to be completely honest this was only my second official product launch using an automated follow up sequence. So how did it work?
First, I set up the sequence. This included pre-launch emails to give people a taste of the product and launch week emails. Then I got some major blogs and forums with large email lists to sign on as affiliates. Of course all of this, from the automatic pre-launch emails to the affiliate system was setup using my web based CRM system. We launched and I watched the new subscriptions roll in for our online software.